The Social Soap Box: Social Media Gets Older

Can you believe the average age of a twitter user is 39 years old?!
Most people you ask would say, there’s no way! … twitter is for the younger kids – the Gen Y, or Millennials as they call them… but not so fast. The infographic below indicates that most social media users are between the age of 35-44, with a 25% share of all social media use.

Read on for more great statistics!

Thank you @autumntt for putting together this great article!

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The Social Soap Box: Social Media Gets Older

Autumn Truong
July 28 , 2011

Social media has only been around a decade, but the folks who frequent sites like Twitter, Facebook and LinkedIn are getting older. 

A recent survey conducted by Pew Internet revealed that the average age of a user of social networking sites is 38, a big increase from the average age of 33 just three years ago. To boot, over half of all adult Internet users are now over the age of 35. The Pew research also revealed that Facebook users in particular are 43 percent more likely than other Internet users and more than three times as likely as non-Internet users to feel most people can be trusted.

I asked Peter Kim, chief strategy officer at Dachis Group, a research and consultancy firm focused on social business, to share his thoughts:

“Many sites are seeing current growth from this older demographic. Early on, companies could dismiss the need for social strategy by claiming that social networks were better suited for youth. Now, there should be no doubt left that social channels are critical for both business to consumer and employee to employee communications.

As companies shift to social business, they will need to come to terms with the realities of engagement. Trust is paramount and built through direct engagement; yet most companies are not staffed to scale up quickly in social channels. Thus the changes in corporate communications and marketing will be slow to manifest publicly. But they’ll become the basis of long-term competitive advantage for those who get it right.

What this means: companies must consider their readiness for social business. Is the organization siloed or networked? Is the culture closed or collaborative? Are the right tools being used to facilitate communications and connections?

Look to companies like Ford and Target that are shifting on the leading edge of these changes.”

Net-net: The population is aging, so it makes sense that users of social networks are getting older, too. Here’s a fairly recent infographic that gives a good breakdown of how the various age groups interact online.




Does your name matter for career success

So what’s in a name? Check out this interesting study done by LinkedIn that examines the most popular and ideal names for CEOs and professionals.

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Leena Rao

23 hours ago

There have been many studies examining the most popular and ideal names for CEOs and professionals. But what’s better than examining the actual data from over 100 million professionals from around the globe? Professional social network LinkedIn has done a deep data dive on the top CEO names, and most popular names by industry and country.

LinkedIn contrasted CEOs with the average LinkedIn professional to find the top names that are over-represented among CEOs. The top CEO names found on the network, in order, are: Peter, Bob, Jack, Bruce, Fred, Deborah, Sally, Debra, Cynthia, and Carolyn. One trend LinkedIn highlights is that the most over-indexed CEO names for males tend to be either short or shortened versions of popular first names. Female CEOs, on the other hand, use their full name to project a more professional image, reports the network.