The Social Soap Box: Social Media Gets Older

Can you believe the average age of a twitter user is 39 years old?!
Most people you ask would say, there’s no way! … twitter is for the younger kids – the Gen Y, or Millennials as they call them… but not so fast. The infographic below indicates that most social media users are between the age of 35-44, with a 25% share of all social media use.

Read on for more great statistics!

Thank you @autumntt for putting together this great article!

Amplify’d from newsroom.cisco.com

The Social Soap Box: Social Media Gets Older

Autumn Truong
July 28 , 2011

Social media has only been around a decade, but the folks who frequent sites like Twitter, Facebook and LinkedIn are getting older. 

A recent survey conducted by Pew Internet revealed that the average age of a user of social networking sites is 38, a big increase from the average age of 33 just three years ago. To boot, over half of all adult Internet users are now over the age of 35. The Pew research also revealed that Facebook users in particular are 43 percent more likely than other Internet users and more than three times as likely as non-Internet users to feel most people can be trusted.

I asked Peter Kim, chief strategy officer at Dachis Group, a research and consultancy firm focused on social business, to share his thoughts:

“Many sites are seeing current growth from this older demographic. Early on, companies could dismiss the need for social strategy by claiming that social networks were better suited for youth. Now, there should be no doubt left that social channels are critical for both business to consumer and employee to employee communications.

As companies shift to social business, they will need to come to terms with the realities of engagement. Trust is paramount and built through direct engagement; yet most companies are not staffed to scale up quickly in social channels. Thus the changes in corporate communications and marketing will be slow to manifest publicly. But they’ll become the basis of long-term competitive advantage for those who get it right.

What this means: companies must consider their readiness for social business. Is the organization siloed or networked? Is the culture closed or collaborative? Are the right tools being used to facilitate communications and connections?

Look to companies like Ford and Target that are shifting on the leading edge of these changes.”

Net-net: The population is aging, so it makes sense that users of social networks are getting older, too. Here’s a fairly recent infographic that gives a good breakdown of how the various age groups interact online.

Read more at newsroom.cisco.com

 

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Internet TV forecasts on the rise!

It’s inevitable, eventually all TV programming will be available through IP. Network infrastructure providers like Cisco are already building out new networks that can support the immense surge of Internet traffic. The annual Visual Networking Index Forecast from Cisco projects that global Internet traffic will grow more than fourfold from 2009 to 2014, mostly due to a spike in video viewing.

Amplify’d from www.eetasia.com

Internet television rises as broadband connections increase

The television industry is at the beginning of a generational change which will eventually see a new type of television service—the Internet television—being delivered directly to TV sets in broadband-enabled households around the globe. In the end, practically all new TV sets will incorporate Internet television functionality as a standard feature that viewers will be able to use alongside their existing television services.
vision services.

By 2014, there will be 785 million fixed broadband connections around the world which means that over 50 percent of TV households will have a broadband connection, most of which will be capable of supporting the delivery of high quality video and, therefore, Internet television services.

vices.

Companies such as Akamai, Cisco, and Infinera, along with hundreds of others, are rushing to develop the network infrastructure that will be needed to deliver the enormous volume video traffic implied if television programming is to be delivered over the Internet on a mass scale.

Read more at www.eetasia.com