The New Facebook… where is it all going?

The new Facebook was recently announced, featuring a new Timeline that will allow for enhanced presentation of our life’s experiences that we choose to share on facebook. The timeline will allow us to keep the stories that we feel are most important in telling our life story, it keeps a record of the big moments that fill our life and shape who we are. Right now, we all probably have hundreds if not thousands of “comments”, “shares” and “likes” on our profile, with a timeline we can decide what’s most important and we also have control of how much we want to share. With that premise in mind, I do like the evolution of the Social Network into a human experience platform that allows us to share life’s special moments. This evolution that is underway, is only the initial step that will lead to a bigger more enhanced and interactive experience to be shared online… let me explain.

Your Cover… Your Stories… Your Apps… where is this all going?
The new facebook is really the initial step of what’s really going to happen… the social network will eventually become a human experience platform that will allow for our “real life” experiences to be “lived” online. The end goal will be the ability to experience every day moments like going to the movies, watching a concert, going to the library, playing games, etc… all online. Think about it, right now facebook is adding apps to the timeline… with Netflix being one of the new apps that will soon be available. What will take that app sharing experience to the next level? well how about being able to watch a movie with your friends on facebook. That way not only are you “sharing” what you are doing, but you are actually living the experience within the social network and also sharing it with your friends. The next thing will be not only a “Netflix” app, but the Netflix movie theater! I can just see the day when we will start receiving invitations to watch a movie on facebook. Think about it, you can add it as an event, share the event with all your friends, put a link to the virtual movie theater (there will be a payment somewhere in here obviously) and then voila, all your friends can join in on the fun and post how great or how bad the movie was! Talk about online reviews and recommendations. This will change the game forever.

Now take that experience and multiply it by the multitude of personal interests, entertainment choices, educational centers, etc… each and every one of those experiences can be created and can be lived online. Each one of them with an app and a room where you can live the moment, experience it with all your friends, and share the news with your entire network. This is the conversion point of real life and your virtual life… where eventually one becomes the other, and together they form one.

Amplify’d from

Fill this wide, open space with a unique image that represents you best. It’s the first thing people see when they visit your timeline.

Share and highlight your most memorable posts, photos and life events on your timeline. This is where you can tell your story from beginning, to middle, to now.

The movies you quote. The songs you have on repeat. The activities you love. Now there’s a new class of social apps that let you express who you are through all the things you do.




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