The future of Search Engine Optimization is clear… your content must now also be “Social”. Bing is making great strides in it’s integration of Facebook likes into it’s search results. The article below describes the impact this will have on the search results as well as it’s implementation within the Bing search engine. Enjoy…
In its attempt to beat Google on its home turf, Microsoft has doubled down on Facebook to make its Bing search engine more relevant.
The changes are an expansion of last year’s Facebook integration. In the past, Bing delivered modules within search results depicting when your friends liked certain content. It also surfaced Facebook user profiles if you searched a person’s name.
Starting tomorrow though, Bing will display a lot more data from the Facebook Like button and from Facebook profiles. Here’s an overview of Bing’s new integration with Facebook:
Search result annotations: Bing now displays which search results your friends have liked. This is shown with annotations and small thumbnails under any link that your friends has liked.
Surfacing content from Likes: Let’s say Mashable or Cooks.com comes up in one of your searches, and your friends have liked specific articles or recipes from those websites. With Bing’s new Facebook integration, that content will surface right under the Mashable.com or Cooks.com search result. Bing says that this makes it easier to find the “good stuff” within core search.