This Spotlight on Social Commerce series is brought to you by Bazaarvoice, bringing the power of social commerce to the world’s best brands. Once a month, this blog will focus on the tactics, best practices and trends on the intersection of social media and commerce.
We’ve spent the past six months here at SmartBlog on Social Media looking at different ways companies are using Facebook as a social commerce tool. Right now you can break down Facebook commerce efforts into three major schools:
- Companies that blend social recommendations into their e-commerce applications.
- Companies that allow users to browse on Facebook, but push shoppers over to their e-commerce platform when the time comes to make an actual purchase.
- Companies that allow users to browse and then place an order using their credit card without ever leaving Facebook.